Brand Identity, Merchandise.

I was approached by Angler's Rest in Cavan, Ireland, to create an identity for their new brother cafe, Hook Coffee. Hook is an independent coffee shop that serves up your favourite hot drinks using special Irish coffee roasters.

At the core of the brand identity, the logo design is bold and approachable, taking cues from Irish fishing, and the mysticism of the country's lakes. The brand identity uses the calming colours of roasted coffee beans in its varied stages, from red to brown and beige.